An introduction to SEO and why you need SEO for your Health & Wellness practice
The Health & Wellness industry was said to be worth £19.59 billion in 2020 (Wellness Creative Co). With such a thriving industry, it’s crucial to make sure that your website can be found by as many people as possible.
That’s where SEO, or Search Engine Optimisation comes in.
What does SEO mean?
SEO refers to strategies that help your website rank higher (get to the top of the results) in Search Engine Results Pages (SERPs). (Mailchimp)
Consider this – only 0.78% of your potential customers will click on results from the second page of a Google search. That means that 99.2% will only click on the first page. The first five ‘natural search results’ (as opposed to the paid ads you sometimes see at the top of search results) account for 67.6% of all clicks. (IMPACT)
What are SERPs?
SERPs the results you see when you type something into ‘Google’. For example, if you type in the question, “Where can I find hot yoga in Manchester?” it’s each result that comes up in your search.
By using smart SEO strategies on your website, you make your website more visible for search engines like Google to identify what services you provide. Good SEO scores mean that your site will be near the top of those results that come up when someone makes a relevant online search. (WordStream)
Interested in finding out more?
We offer multiple SEO packages that suit all types of Health & Wellness businesses.
Click on the link below to find out more.
What does good SEO look like?
Here are our top tips for making sure you get noticed. Whether you have an osteopathy website, or a Pilates website, if you are a yoga teacher or a physiotherapist, the principles of good SEO remain the same.
Current and fresh information
Google checks that you have updated your content and rewards you with a higher ranking if you have.
A mobile friendly website
More and more people browse the internet on mobiles, so it’s important they can view and read your content easily on a phone screen as well as a desktop or tablet.
A website that loads quickly
There’s nothing worse than waiting… and waiting…
Up to date, keyword rich blogs
Can you offer interesting, useful information to your potential customers? Blogs really impact your SEO for the better and good blogs can greatly elevate you in the SERPS
Consistent use of keywords
Keywords are words or phrases that are commonly used when people make searches relevant to your business. Knowing what they are and using them in your website helps its visibility when someone searches using those terms.
Plenty of backlinks
Back links are links from a page on one website to another, if someone links to your site, then you have a backlink from them. This is one the most important ranking factors.
Expertise and trustworthiness
Cultivate a reputation in a specific area. For example, if you offer Pilates at your studio be specific about what type, mat or equipment? Describe the type of equipment or exercises you offer. If you give yoga classes, what sort of yoga to you do? ‘Vinyasa’, ‘Hatha’ or ‘Bikram’ or if you do ‘Hot Yoga’, what type of ‘Hot Yoga’? ‘Baptiste Power Vinyasa’, ‘Moksha’? Specificity on your therapy or wellness website is key! (Google)
Deep content
Content depth is more important than length. What’s important to the searcher? What do they need to see? How long they remain on your page is important in SEO rankings – the longer the better, so make your content deep enough to retain interest.
Good user experiences
Readers will want your site to be easy-to-read content, well-organised, interesting and useful, responsive and without ads.
Appropriate title tags and meta descriptions
Title tags and meta descriptions are important as they’re the initial encounter that a user has with your site when they do a Google search. Having an interesting, well written title tag and meta description is informative for the user but will also make it more likely that you will get clicks through to your website. (Liquid Light)
These are all things you need to consider when thinking about the SEO on your website, as they’re all elements that’ll get you nearer the top of those results that come up on a search. Even just updating an existing title tag with an SEO optimised one can improve your page clicks by more than 437%! (Safari Digital)
Adapt, renew and refresh your strategy
This sounds simple enough, doesn’t it? Just learn these strategies and techniques and get your website to the top of the SERPS, right? Well, you’re not wrong, but the issue is that these strategies and techniques need frequent adaptations because the search algorithms that Google and other search engines use are constantly changing!
As an aside, if you’re not sure about what an ‘algorithm’ is, a good way to think of one is as a mini-instruction manual telling computers how to complete a given task or manipulate data. So, when the algorithm changes, so do the ways in which you have to help your website rank higher. (Think Automation)
However, you honestly needn’t worry if you don’t know where to start or feel as though you don’t have the time to dedicate to this, because we do. The Evexus team has all the knowledge and expertise to help your website stay up to date with the changing face of SEO.
We’ve developed a range of strategies and techniques, within several different packages (suited to your individual service requirements) to help boost your Health & Wellness practice to the top of, or at the very least high up in, SERPs!
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