How to Build Personal Brand | startup founder

Are you a health and wellness startup that’s just getting going?

If so, you likely want to stand out from the competition and build an impressive personal brand. That may sound like a difficult task – but it doesn’t have to be.

With the right steps in place, anybody can create an amazing personal brand for their business. In this two part blog, we’ll explore easy-to-follow steps on how you can stand out as a health and wellness business – so let’s get started!

Defining your brand

This is about taking the time to think about what you want your personal brand to be and how you want to be seen by others.

It involves finding your unique qualities, values, and strengths, as well as understanding your customers and the message you want to get across.

Defining your brand helps you create a clear, consistent message that your audience relate to and sets you apart from your competitors. It helps you prove your brand identity, which is the overall image that you want to project to the world.

To define your brand, you should consider the following questions:

What makes you unique? What sets you apart from other health and wellness practitioners?
What are your values? What do you stand for?
Who are your target customers? What are their needs, values, and interests?
What message do you want to send to them? How do you want to be seen?

Creating a compelling personal brand story

This means crafting a story that explains who you are, what you do, and why you do it.

It should be authentic and engaging, and it should speak to your customers. It should tell them your unique qualities, values, and ability, and it should convey the benefits that you will provide.

Your personal brand story is a key part of your overall strategy, and it helps you show a strong connection with your customers. It’s important to take the time to write a well-written, compelling story that resonates with your customers and looks to distinguish you as a health professional.

To create a compelling personal brand story, consider the following:

Who are you? What makes you unique?
What do you do? How do you help your clients or customers?
Why do you do what you do? What motivates you?
How do you help your clients or customers reach their goals? What results do you help them achieve?

Establishing your expertise

This is all about proving your knowledge and expertise in the health and wellness field.

It involves showcasing your skills, experience, and qualifications. There are many ways to prove your expertise, including:

Writing articles or blog posts on topics related to your field
Giving talks or presentations at industry events
Creating educational content, such as eBooks, courses, or webinars
Sharing your insights and expertise on social media or through your own blog or podcast
Participating in industry groups or associations and contributing to discussions
Seeking out media opportunities to be interviewed or featured as an expert

By showing your ability, you can position yourself as a trusted resource for your community.

Interested in getting help?

We offer multiple packages that suit all types of Health & Wellness businesses.

Click on the link below to find out more.

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Building an online presence

Here you’re creating a strong presence on the internet through various channels, such as social media platforms, blogs and websites.

Here are some steps you can take to build an online presence:

Choose the right social media platforms: Consider which platforms your target customers are most active on and create profiles on those platforms.
Create a professional looking website: This is a key part of your online presence. It should supply information about your business, your services, and your expertise, and ideally it should include a professional headshot and bio. View our website packages
Use social media to share your brand story, your ability, and your insights. Engage with your audience by responding to comments and messages, and by asking for their feedback.
Consider starting a blog or podcast: This is a great way to share your expertise and insights with a wider audience. You can use these platforms to share articles, interviews, or educational content related to your field.
Use SEO best practices: Make sure that your website and online profiles are perfected for search engines. This will help you rank higher in search results and make it easier for people to find you online. View our SEO packages

By building an online presence, you reach a larger audience, and increase your visibility.

Networking with other professionals

This really means building relationships and connections with others in the health and wellness field.

This can be a valuable way to exchange knowledge and experience with others, and stay up-to-date on the latest trends and developments.

There are many ways to network with other health and wellness professionals, including:

Attending events: Look for conferences, workshops, or meet-ups related to your field.
Joining professional groups or associations: These can be great places to connect and learn from others, while sharing your expertise.
Connecting with others on social media: Use social media platforms like LinkedIn to connect with other professionals in your industry. Follow industry influencers, join relevant groups, and engage with others by commenting on their posts or sharing your own insights.
Participating in online forums or discussion groups: Look for online forums or discussion groups related to your field and take part in discussions to connect with others and share your knowledge.

By networking with other professionals, you can build relationships that support you to grow your business.

Join us in our next blog to see what other steps you should take to set up your personal brand as a health and wellness startup founder.

And if you ever need help with getting your name out there, then don’t hesitate to contact Evexus. We specialise in helping health and wellness startups get the exposure they deserve.

How to build your wellness brand – Part 1