In this blog, we’ll cover what calendar awareness days are all about, and 4 ways you can incorporate them into your social media or blog content.
What are Calendar Awareness Days?
Awareness Days are special days or events that are celebrated throughout the year, ranging from serious to humorous and covering a variety of topics, including Health & Wellness. They’re not always confined to a day, sometimes you’ll find Awareness Weeks or even Months. They are often promoted by charities whose cause is related to the theme.
So,for example, Men’s Health Week runs from June 12th to 18th, and you can find out more about the theme of the week this year, and ways to get involved from Men’s Health Forum.
The Benefits of using Awareness Days
Why look out for and use Awareness Days in your communications? If you are a health practitioner, you can use these days as opportunities to build meaningful conversations with your online audience, and show your experience and expertise as a practitioner who
- manages symptoms of a particular condition
- supports the curing of particular conditions, or
- works with a particular community
These days and events are often already well-known and widely celebrated, which can make it easier to connect with, and grow your online audience.
Using and incorporating the relevant Awareness Days into your social media posts or blog content is also a great way to differentiate yourself from others. They can help to make your content more interesting and engaging.
Four Ways to Use Calendar Awareness Days
There are many different ways to incorporate calendar Awareness Days into your social media or blog strategy.
Here are some tips to get you started:
1. Plan Ahead
There are hundreds of days throughout the year, so it can be overwhelming to try to incorporate all of them into your posts. Instead, focus on those that are most relevant to your practice and your customers. Look for those that align with your values, services or products, and will resonate with your customers.
Consider creating a content calendar and planning your posts in advance.
2. Create Relevant Content
To make the most of Awareness Days, you need to create content that’s valuable, informative, and shareable.This might include creating a blog post, social media post, or even a video that supplies tips, insights, or inspiration related to the day’s theme.
Use the day as an opportunity to educate your audience, promote your services and products, or showcase your expertise.
3. Use Hashtags
Hashtags increase the visibility of your social posts and make them more discoverable. When using Calendar Awareness Days, use relevant hashtags that are associated with the event.
For example, if you’re creating a post for World Mental Health Day, you might use hashtags like #mentalhealthawareness or #mentalhealthmatters. Or check out a relevant charity like MIND to see what hashtags they are using for a campaign.
Using these hashtags will help your posts reach a wider audience and connect with people who are interested in the topic.
4. Get Involved in Conversations
Calendar Awareness Days provide an opportunity to connect with your customers and other practitioners.
Use the day as a chance to get involved in relevant conversations and share your ability. Comment on other people’s posts, answer questions, and provide helpful insights. When posting your own content, ask questions or consider using the poll feature on Instagram to kickstart engagement.
This will help you build relationships and increase your visibility on social media.
Getting Started with Awareness Days
Here are some examples of Calendar Awareness Days that could be relevant to you:
- World Cancer Day (February 4th),
- World Health Day (April 7th)
- National Walking Month (May)
- Mental Health Awareness Week (May 10th – May 16th)
- World Meditation Day (May 21st)
- Global Running Day (June 2nd)
- International Day of Yoga (June 21st)
- National Fitness Day (September 22nd)
- World Heart Day (September 29th)
- World Mental Health Day (October 10th)
- Stoptober (October)
- World Diabetes Day (November 14th)
- World AIDS Day (December 1st)
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These are just a few examples, but there are many other calendar awareness days that could be relevant.
Get started now – using relevant Calendar Awareness Days in your social media posts is a great way to show that you are attuned to current events and trends.
Need help staying up-to-date with the latest trends? Evexus specializes in helping businesses like yours create and execute effective social media campaigns.
Contact us today to learn more about how we can help grow your business.