Why Google Ads are Important and Five Tips to Help use them Effectively
A cost-effective advertising campaign using Google Ads not only puts your practice in front of potential customers who’re already interested in what you have to offer; but also provides valuable insights about who is looking for your service and how they respond to what you’re putting out online. All without breaking the bank.
Whether you’re starting out or have been in trading for some time, Google Ads can help increase traffic, leads and conversions while budgeting effectively. In this blog we’ll give you the low-down of why Google Ads are important and supply five practical ways to use them that will help you stand out from the competition!
What are Google Ads, precisely?
You know how important it is to have a strong online presence.
A great website with excellent content and attractive design helps you stand out from the competition and attract more customers. However, a great website is just the first step.
Google Ads is a service provided by Google that helps website owners to place adverts on the Google search engine results pages (SERPs) and on other websites. When someone clicks on your ad, they’re directed to your website. You pay Google each time someone clicks on your ad, which is known as pay-per-click (PPC) advertising.
Using Google Ads does not directly affect your website’s ranking on the search engine results pages. However, it can indirectly affect your website’s ranking in a few ways.
Firstly, using Google Ads can help drive traffic to your website. When people click on your ads and visit your website, they are counted as website visitors. More website visitors can lead to more engagement on your website, which can improve your website’s overall ‘user experience’. Google considers user experience when ranking websites, so a positive user experience can indirectly improve your website’s ranking.
Secondly, using Google Ads can help you find high-performing keywords. When you set up a Google Ads campaign, you choose keywords that you want to target. By analysing the performance of these keywords in your campaign, you can identify which ones are driving the most clicks and conversions. This information can be used to perfect your website’s content and meta data for these high-performing keywords, which can improve your website’s ranking for those keywords.
Five Benefits of using Google Ads
1. Increased Visibility
Google Ads help increase your website’s visibility and make it easier for potential customers to find you online. When you create targeted ads that appear at the top of the search results, you can reach a wider audience and increase your chances of getting clicks and driving traffic to your website.
2. Targeted Advertising
By using specific keywords and targeting specific locations, you can make your Google Ads focused and more likely to attract clicks from people who are interested in what you have to offer. This can help improve the effectiveness of your ads and increase your chances of conversions.
3. Cost-Effective
Compared to other forms of advertising, Google Ads can be relatively cost-effective. You only pay when someone clicks on your ad, so you can get a good return on your expenditure if you create effective ads that attract clicks from potential customers.
4. Measurable Results
Google Ads offer a high level of measurability, which means that you can track the how well your ads are doing and see what’s working and what’s not. This can help you make data-driven decisions about how to improve your ads and make the most of your advertising budget.
5. Increased Brand Awareness of Your Practice
By using Google Ads, you can increase awareness of what you offer and create a more prominent online presence. This can help you stand out from the crowd and attract more customers.
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Four Tips to Take on Board when using Google Ads
1. Target Specific Keywords
To make the most of your Google Ads, research and target specific keywords relevant to your business. This will ensure your ads appear to people who are looking for the services that you offer. By using specific keywords, you can also make your ads more targeted and more likely to attract clicks from people who are interested in what you have to offer.
2. Use Ad Extensions
Ad extensions are additional pieces of information that can appear alongside your ads. This could include things like your phone number, address, and website link. Using ad extensions, you provide more information to potential customers and make it easier for them to contact you. This can help increase the chances of conversions and make it easier for people to find you.
3. Target Specific Locations
If you have a local business, it’s important to target specific locations with your Google Ads. This ensures your ads appear to people who are in your area and looking for the services you offer.
4. Monitor Your Results
To make sure your Google Ads are effective, check your results and make changes as needed, improving the effectiveness of your ads and making sure you’re getting the best return on money spent. This could include things like adjusting your targeting, changing your keywords, or refining your ad copy.
Not using Google Ads as part of your digital marketing strategy?
Then you’re missing out on an opportunity to reach more people who are interested in what you have to offer. And when it comes to Health & Wellness practices, it’s especially important to make sure so that people can find you when they need you the most.
Still baffled? Evexus provide a range of services in social media, including Google Ads, that help you grow and manage your practice profile.
Contact us today and let us help you take your marketing to the next level so you can focus on what you love!