With billions of people using social media daily, it’s become a go-to method for businesses to market themselves – and Health & Wellness is no exception.
But let’s be real, navigating the ever-changing realm of social media can be a bit of a headache. As a Health & Wellness practitioner, you want to spread the word about the important work you do, but it can feel challenging to keep up with the posting.
Facebook and Instagram have been around for a while now and have built a strong following. But are they still worth your time and energy? With new platforms popping up all the time and concerns about the impact of social media on mental health, it’s natural to wonder if these two giants are still relevant for your business.
Can they really help you reach more potential customers and grow your practice?
Let’s dive in and find out.
The popularity of Facebook and Instagram
Facebook was founded in 2004, and Instagram was launched in 2010.
Over the years, both platforms have become the most popular social media platforms in the world. In the UK, there are over 45 million Facebook users, and around 30 million Instagram users. Both are owned by the same parent company, Meta.
With such a vast user base, it is no surprise that Health & Wellness practitioners have been using these platforms to promote their products and services and reach out to a wider audience.
Facebook offers businesses a range of advertising tools, including sponsored posts and targeted advertising. Instagram, on the other hand, is popular for its visual content, and its features such as Instagram stories and reels have made it easier for businesses to reach out to their followers.
The benefits of using Facebook and Instagram for Health & Wellness practices
There are several benefits of using Facebook and Instagram for Health & Wellness practices.
1. Reach
Firstly, these platforms provide practitioners with an opportunity to reach a wide audience and potential customers who may not have known about their service or services.
Hashtags, targeted advertising, and sponsored posts means practitioners can promote their services to interested customers.
Facebook and Instagram ads can target specific audiences according to their preferences and interests.
2. Engagement
Secondly, Facebook and Instagram provide practitioners with a platform to share their knowledge and expertise, sharing useful advice, tips and updates around their services.
Health & Wellness practitioners can share their insights and tips with their followers, and in turn, build a loyal following. They can also engage with their followers through comments, which helps to build trust and establish relationships.
Facebook has many features which make it easy for businesses to connect with their customers, such as events, reviews, messaging options and shop tabs where customers can buy a service directly from the page.
3. Showcase
Thirdly, Facebook and Instagram provide Health & Wellness practitioners with a platform to showcase their services.
With the use of visual content, such as photos and videos, Health & Wellness practitioners can showcase their services in a way that’s engaging and appealing.
Are Facebook and Instagram still relevant for Health & Wellness practices?
Despite the benefits of using Facebook and Instagram for Health & Wellness practices, there are concerns about the impact of social media on mental health.
Studies have shown that the use of social media can lead to increased feelings of anxiety, depression, and low self-esteem. The constant comparison to others and the pressure to present a perfect life online can be damaging to mental health.
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However, it’s important to note that social media is not the sole cause of mental health issues. And Facebook and Instagram have introduced features that allow users to hide like counts on posts, which aims to ‘depressurise’ people’s experiences on its platforms.
Facebook has a stringent advertising policy which means only certain types of ads can be displayed on their platform, such as those related to products or services rather than general awareness campaigns.
Despite these drawbacks and restrictions, social media is still a relevant and effective marketing tool for health practitioners. The Facebook and Instagram platforms are seriously powerful when it comes to growing your audience and showing off what you do best. With a little bit of know-how, you can create content that speaks directly to your target market and gets them engaged with what you’re offering.
Don’t let your practice go unnoticed – get active on social media and watch your customer base grow!
Get started on Facebook and Instagram today.
We know how powerful social media can be when it comes to getting your message out there. We also know how challenging it can feel to create a consistent, effective schedule of posts. Let’s work together to make a positive impact!