Five reasons why social media is essential to growing your Health & Wellness client community
With almost 4.5 billion of the world’s population (that’s 57%!) now using social media and the numbers of users jumping by over 13% since 2020, (Hootsuite) it’s never been more important for Health & Wellness practitioners to board the social media train to grow your practice.
Facebook is currently the leading social media network, with approximately 51 million users in the UK (Statistica). The numbers are staggering when you think about what that might mean for your practice?
In addition to Facebooks’ impressive user numbers, LinkedIn have 31.2 million UK users with Instagram at 30.6 million and Twitter boasting the lowest, but still respectable, 17.5 million users in the UK. (Backlinko.com)
So, how can I use Facebook and Instagram to grow my practice?
With 40% of consumers saying that information found via Facebook and Instagram affects the way they approach their health, and 18 to 24-year-olds more than twice as likely as 45 to 54-year-olds to use social media for health-related discussions, (ReferralMD) there’s never been a better time to think about using social media as part of your Health & Wellness marketing plan.
Understandably, a lot of practitioners are unsure and a little nervous of using something new or in a different way. That’s a shame because it means that, high-quality services, that could benefit so many, aren’t reaching the numbers they potentially could.
That’s why we, at Evexus, want to help you to get started.
Interested in finding out more?
We offer multiple social media packages that suit all types of Health & Wellness businesses.
Click on the link below to find out more.
Five benefits of social media for health practitioners
Here’s a head start of the reasons to up your game on social media so that it supports the growth of your studio, clinic, or practice.
1. Save money
By using social media effectively for your practice you’re reaching many, for very little cost, compared to what you would spend on traditional marketing techniques. (Digital Doughnut) That means more money to spend on your practice, studio, or venue.
2. Immediate and transparent service
You can quickly and easily receive and answer customer queries or questions via social media. Speedy responses show that you’re authentic, responsible, and helpful. This is so important in today’s culture, with its expectation of instant responses. Being able to reach out to people immediately means excellent customer service and hence more growth for you (Big Commerce)
3. Give your service a personal element
People are more likely to connect with you if they feel they know what makes you tick, or if they can relate to you in some way. If you can make people think about or laugh at your post, they’ll be much more inclined to like, share and, indeed, remember you. Giving your practice or studio a personality enhances your chances of growing your following. (Synthesio)
4. Get noticed
Because so many people spend so much time online and on social media, the chances are that if they want or need something, the first place they’ll look is social media! People ask for recommendations all the time and word of mouth is an amazing tool. If you’re not out there, many potential clients will just go elsewhere. With so many businesses online, it’s a really crowded market. A strong social media presence helps you stand out from that crowd.
5. Be an educator
You want people to learn about, and benefit from, what you have to offer, and social media is an excellent way to inform others about what you do, the history of your service, the story behind it and all its many and varied aspects. Remember, the information you provide here can help people lead healthier, happier lives and consequently they may encourage others to do the same through your service!
If you’re ready to give your practice a boost with social media, we are here to create inspiring content for you. Contact the Evexus team today to take that first step into the world of social media