When starting a new Health & Wellness business, or trying to grow an existing, but fledgling, one, it’s a good idea to start close to home and branch out from there. This way you can put down strong roots locally, then through word of mouth and local people travelling elsewhere, you can build a solid reputation further and further afield.
With this in mind, we want to look at some ways in which you can help local people find your Health & Wellness business. So, to this end, we’ve created a list of 5 tips to help you get started with finding those local customers or clients.
The 5 tips
1: Online directories
Firstly, make sure your service, clinic, studio, or practice is listed in local online directories, especially Google My Business (also known as your Business Profile). This gives people an easy way to find businesses in their local area.
Incidentally, in case you’re not aware of Google My Business, it’s a free tool that allows you to officially own your online business profile and take charge of the way your business is portrayed on Google Search and Maps. It’s very simple to set up and use and you can easily get ‘How To’ instructions online.
With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.
2: SEO techniques
Use local SEO techniques to ensure your website appears high up in search results for relevant local searches. This can be done by including local keywords (area names or words local to your area) on your website and making sure your business is listed on local directories and map services. Get help with SEO.
3: Social media
Make use of local social media platforms like Facebook, Instagram, Twitter, and LinkedIn, to reach out to potential customers. This can be done by creating localised content, (i.e., content that is local to the area you want to reach, and that is targeted to a specific audience) and using relevant hashtags, like area hashtags e.g. #hardwick. Joining on-line local Facebook groups for small businesses can also be very beneficial. Get help with social media.
4: Local print media
Use local print media to advertise your business. Area directories are great and are ever more popular these days. This can be a great way to reach local people who might not be using the internet to find businesses.
By the same token, creating a simple printed flyer and distributing it locally, can work wonders and is both reasonably priced and a good way to connect with your local area and neighbours.
5: Local events and sponsorships
Finally, consider doing local events and sponsorships, which can help raise awareness of your business in the local community. This could be, for example, attending local seasonal fetes and events as your business, asking local shops and businesses to store promotional flyers for you, or even sponsoring the local junior football team!
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Conclusions on 5 ways to help people find my Health & Wellness business
By following these tips and building them in to a local business strategy, you can help local people find your Health & Wellness business easily and effectively.
So, just to recap, through on-line directories such as Google My Business or Yelp, local SEO techniques, local social media platforms and groups, local print media and local events or sponsorships, you can elevate your business locally, in the here and now, to create a momentum that will propel it to a wider audience in the future.
Thus, going local, initially, will help your business to enjoy the future benefits of a wider area, further down the road.
If you feel you may need help with any of these steps, contact us to have a chat about your needs, and how Evexus can support them.